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Dyson - Behind The Success
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His Inspiration
Dyson realized that problems were inevitable and that people invariably get
irritated with things that are cumbersome to use in life. Dyson's
frustration with the vacuum cleaner he used in his house gave him the
inspiration to invent the world's first ever cyclonic vacuum cleaner...
On Innovation
Dyson came in for a lot of praise for the way he brought innovation and
improvement to already existing products. Some analysts considered his vacuum cleaner one of the marvels of engineering...
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A Clever Marketer
Despite the vacuum cleaner market being flooded with several well-known
brands, Dyson saw an opportunity in the complacency of the existing
players in the market, where others did not...
Management Style
Unlike the stereotypical organizations, Dyson had a flat organizational
structure. He believed in direct communication and avoided communicating
with others through e-mail or on the telephone...
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The Dyson School of Design Innovation
Dyson had for long lamented the fact that engineers
did not get the respect due to them in the UK. He felt that people
viewed engineers as people who merely repaired machines and not as
people who innovated and designed products such as airplanes...
The Road Ahead
As of end 2007, Dyson had created a business that had a presence in
around 45 countries across the world. It was a well-established brand
with sales of £514.7 million and a net worth of over £1 billion... |
Exhibits
Exhibit I: A Photograph of James Dyson
Exhibit II: Awards and recognition for dyson & his company
Exhibit III: G Force and First Dyson
Exhibit IV: Dyson Range of Products
Exhibit V: Dal's Integrated Approach to Designing
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